The Development Process
With over twenty years of experience in new product development within the consumer electronics industry, we can support you at every stage of the NPD process and help you create a successful product roadmap.
1.
At the “fuzzy front end,” we assist in identifying new product development opportunities by facilitating your NPD process through idea generation techniques such as Brainstorming and SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) to create an effective product roadmap.
2.
We assist with idea screening in the new product development (NPD process) by analyzing your SAM (Serviceable & Accessible Market) to identify your PSAM (Profitable SAM), utilizing industry trends, competitor analysis, and pricing models to inform your product roadmap.
3.
We assess the technical feasibility of your product and its manufacturability within the new product development (NPD process) to ensure it aligns with your product roadmap and can be successfully produced.
4.
We create a comprehensive Business Plan that integrates all relevant data, enabling you to effectively model product pricing, manufacturing costs, volume, gross margin, and ROI (Return on Investment) throughout the new product development (NPD process) and align it with your product roadmap.
5.
We assist you in accessing Government R&D funding, guiding you through the applications for grants that can support your new product development initiatives. These grants can range from a few thousand to hundreds of thousands of pounds, depending on your business size, location, and the scope of your NPD process, all while helping you create a solid product roadmap.
6.
We guide your product through the new product development process, minimizing risk using DFMEA (Design Failure Modes Effects Analysis) and Risk Matrix techniques. Our emphasis on Design for Manufacture helps to lock in cost savings early in the product roadmap.
7.
During the new product development stage, we manufacture representative product samples to test feasibility, serve as early marketing materials, and identify any IPR issues as part of our NPD process, which aligns with our overall product roadmap.
8.
Leveraging our manufacturing and business expertise within the new product development (NPD process), we identify suitable suppliers for prototyping, supervise the build, and ensure prototypes align closely with the final product. This prepares them for customer samples, trade shows, and qualification trials while effectively supporting our product roadmap.
9.
With all prior stages of the NPD process carefully managed, the final volume ramp becomes straightforward. Our strengths in project management and new product development ensure your product roadmap is delivered on time, on budget, and to specification.
Product Roadmap
We assist companies in developing their product roadmaps, which are essential for the new product development (NPD process). As the saying goes, “If you don’t know where you’re going, any road will take you there.” A well-defined product roadmap ensures that a company understands the technology, resources, capital expenditure, and production capabilities necessary to successfully bring future products to market.
A key part of the NPD process involves identifying which new products to develop. We facilitate this by analyzing market trends, surveying customers, and reviewing competitor activity to identify the most promising opportunities.
Once the products are selected, the product roadmap outlines the required technology, resources, and production capabilities to develop them effectively. The finalized product roadmap provides a clear vision of where the company is heading in terms of new product development and what is needed to achieve its goals.
